Marketing through the help of internet in simple words is digital marketing which includes both the buyers and sellers.A marketing where anyone can give their information through many routes to the people in need of it.Digital marketing make the companies accredit their goods, services and brands.The routes of this digital marketing are search engines,websites,social media ,e-mail and different mobile apps.

If any individual wants to carry forward their career in the field of digital marketing or wants this as a profession one has to prepare mentally about the aspect of this area .As it has wide range of concepts before entering into this field get a detailed study of what it is and how it works,where and in which part of you want to work on.

There are 6 courses in Digital Marketing

1.SEO[Search Engine Optimization]-It is the system through which the website that you owns get the upper rank in search engine.

This course is very acknowledged as it adjudges the position of website. SEO helps a website to raise the distinctness and reach the equitable audience. SEO encloses many things from the words to the other links of the web and the structure the website.

2.Social Media Marketing-This is a very important yet easy method of digital marketing because nowadays almost a very large group of people are connected to this platform.

Social media marketers works in a team and they need to coordinate in every side of it.Creative posts,demonstration and consistently updating the content is element of social media marketing.

3.Email Marketing Course-The most effective route of digital marketing .It directly approaches the consumers and make them not only watching but also accepting it as a customer.

The impact of email is how much it depends on the content of it.Attractive with offers of the goods or services content in the email drives the mind of the customer.

4.Content Marketing Course-Content Marketing works on the planned marketing perspective engrossed on creating and giving out valuable ,relatable and compatible content and with this eventually get positive and profitable output.

Every channel of digital marketing is related to content marketing. Content is the key to all digital marketing aspects.

• Social media marketing-This marketing is strategized on the basis of content marketing .First you create the content then you post it on the social media.
• PPC-For PPC great results are subjected to best content.
• SEO-Search engine also remunerate the business that publish quality accordant content.
• Inbound marketing-Content is the approaching factor of inbound traffic and leads.

Search Engine Marketing-Increasing the visibility of website in the search engine refers to as search engine marketing.It is also called as paid search or pay per click.

Why it is needed [SEM]:Nowadays consumers are spending their most of the time online.Shopping,researching digitally became an important part in day to day life.Wider part of them search in depth.

Consumers search the information of commercial nature ,they are in a state of buying products so they will observe everything keenly.

In paid search engine sponsored ads appear at the top and on the side of search engine results pages to achieve more visibility and projection than the regular results.

And lastly you can do another course to move further in digital marketing is Web Analytics Course

Web Analytics Course is a calculative study of web data to acknowledge and adjust web usage .Web Analytics is not just a checking phenomenon but it is a tool for business and market research through which website can increase its visibility .It is used to calculate how the web traffic changes after a new launch of an advertising campaign.

BASIC STEPS OF WEB ANALYTICS:

• The collection of data-The search engine plays a vital role in this part.Basic elements of the data is to be gathered first then the further action takes place.
• Developing the data into information –From the gathered data the objective ones are projected to information.
• Evolving key performance-This deals with the rational and conversational aspects of the company or brand.
• Organizing online strategy-This deals with the economy of the organization i.e.making money,saving money or making these organization profitable.

TO START A DIGITAL MARKETING FIRST WE HAVE TO UNDERSTAND THE STRATEGY

Digital Marketing Strategy

A digital marketing strategy is a vast delivery of various factors which includes data information ,surveying the market strategies and point audience choosing digital marketing channels ,the different varieties they used to deliver and specify marketing manoeuvre.

WHY A STRATEGY FOR DIGITAL MARKETING IS A MUST

Gathering the information and executing it to the final presentation it is important to lead a planned way and for this we need a strategy which works on calculative measures.This helps the organization or any company or any brand grow day by day in a consistent way.

Moving to the positions and salaries of the digital marketers

JOBS IN DIGITAL MARKETING :

There  are various digital marketing jobs.

• Digital Marketing Manager-They are responsible from  head to heels of the whole process of digital marketing of an organization.From laying out content ,developing a timeline,setting bars and handling budget.Digital marketing manager have to be skilled in organization ,communication and can team up easily.
• Content Strategist-Relevant content creating to reach the spot audience is the main objective of content strategies.Theyu should be skilled in writing and power of search engine optimization.
• Virtual Reality Developer-Virtual reality products are attractive products ,attracts a wide range of population .These developers need to be skilled in technology and creative designing of ad campaigns.
• SEO and SEM Specialist-With the help of search engine elements traffic in the website is maximized and make visible to the target customers.
• User Experience Designer-They work in a way that attracts the relevant audience to follow through purchase.They design the website keeping in mind the need of customer.
• Data Analyst-Through search engine we gather a lot of information ,to channelize and arrange the collected data in a systematic manner data analyst are required.
• Email Marketing Specialist-They are in hold of the designing and launching email campaigns also nurturing data bases with customer information
• Internet of Things Specialist-A lot of data information people gather through various devices like mobiles,laptops etc.These specialists work on the data collected from these devices.
• Bot Developer-Virtual assistants are  nowadays becoming so popular many companies are working on the chatbots to develop their business by sharing the user experience.
• Social Media Marketer-These media managers assist companies interact with their customers across several media platforms .They create content campaigns that fascinate new and existing customers.

DIGITAL MARKETING IS CATEGORISED INTO OR CAN SAY SUMMED UP INTO SEVEN BLOCKS

SEARCH ENGINE OPTIMISATION-The main motto of this marketing is to bring the position of the website to its best place..

PPC[PAY PER CLICK]-As the words itself says that it is a paid one,any advertisements,any promotions exists as long as its payment persists .This is a short term marketing in the digital marketing.PPC increases the web traffic.

Social Media Marketing-As everyone is using social media on daily or can every individual is connected to social media.Marketers need to work in a preplanned manner to reach out to the maximum population.Team work is the key to success of this marketing.

Content Marketing-The essence of marketing lies in the content of it.It is the linking factor of marketing with customer,understanding the content leads to making the audience into customer.Content marketing is about developing a friendly bond between the marketer and customer.

Email Marketing-Most effective marketing  ,although there are many means of marketing but this functions directly.The ad campaigns that are delivered through these emails  are to be made more fascinating,make the customers strive to open.

Mobile Marketing-This digital marketing is connected with all the media interactions.Mobile marketing affixes the people through text messages,social media ,websites,email and mobile applications.

Marketing Analytics-Analysing the customer using the content of particular website,email or social media.Marketers are nowadays using many applications to track the activity of customers.

Digital Marketing Salary

An average income of digital marketing manager is approximately 8 lacs  per annum. There  are   various skills needed to be excelled   in this position. These skills are Search Engine Optimization [SEO] ,Social Media Marketing, Search Engine Marketing and Google Analytics[Web Analytics]

Beginners after getting skilled in the digital marketing courses can get an average salary of 3-4 la   per annum  ,it increases with your experience and the company’s position in the market.

Now  let’s   discuss about how Google helps in digital marketing ,this search engine plays a defining role in digital marketing .Any information about any product ,service or company we get it through Google and also equip you with different tactics of digital marketing.

People search their relevant matter on Google and if your ad campaign is visible at the same time they go through it. Making the audience into  defining customers.

Planned and summarized budget helps to achieve a lot making it the least cost one and not exceed the level of expenditure.

With attractive ads and applicable customers you can get your results within your budget.Google helps to upgrade the ads in gap of time that profits your business.