Module 1: Introduction To Marketing

6
- Basics of Marketing & Branding
- Understanding Marketing Mix
- B2B Vs B2C Marketing
- What is branding ?
- How to do Online Market Research
- Assignment
Module 2: Introduction To Digital Marketing

9
- What is Digital Marketing ?
- Importance of Online Marketing
- Different Online Marketing Channels
- What We will Cover
- Different traffic Acquisition Channel
- Importance of each Channel’s
- Nature of Digital Campaigns
- How to Choose a Right Digital Campaigns
- Assignment
Module 3: Getting Started With Website

12
- Introduction of Various Types Of Websites
- Introduction of Key Terms
- What is Domain &Hosting ?
- Buying Domain & Hosting
- Interlinking Domain & Hosting Service
- Understand Cpanel
- Understand File & Folder System in Servers
- Configuring WordPress basics
- What is File Manager
- What is My Sql
- Install WordPress Website
- Assignment
Module 4: Starting With WordPress

27
- Introduction to Structure of WordPress
- What is WordPress?
- Management and Customization of WordPress
- Management and Customization of Plugins
- WordPress Setting
- SQL General Setting
- Writing Setting
- Reading Setting
- Discussion Setting
- Media Setting
- Permalink Setting
- Plugin Setting
- Add Category , Edit category , Delete Category
- Blog Post Setting
- What are Pages ? Setting of pages.
- What are Tags? Importance of Tags
- Comment Setting
- Introduction of Appearance setting- Theme, management ,customize theme, widget Management & background
- Advanced Database Management
- Advanced Role Management
- Starting With Static Website
- Starting With E-Commerce Website
- Starting With Business Directories , Dynamic Website , Classified Website , Job Portals
- What are Payment Gateways & Integration of Payment Gateway
- How to Create Mobile Application
- Concept of Child Theme & Demo Theme
- Assignment
Module 5: Introduction Search Engine Optimization

6
- What is Seo
- What are Keywords?
- Content Optimization for Search Engine
- HTML Optimization
- OFF Page Optimization
- Assignment
Module 6: Introduction to Local Seo

10
- What is Local Seo?
- Google’s Local ‘Snack Pack’ Vs Organic Results
- Local Keywords Research
- Brainstorm Your Sil’s
- Google My Business , Bing Places and Apply Map Listings
- Local Citations(NAP)
- On-Page Seo For Local Search
- Link Building ( for Local Sites)
- Ongoing Activities
- Assignment
Module 7: Working With Seo

7
- Doing On-Page Seo on WordPress & HTML Website
- Learning Snippets , Breadcrumbs , Content Correction etc
- Doing OFF-Page Seo of Particular Niche
- Doing Local Seo
- Doing Google News Seo
- Doing Video Seo
- Assignment
Module 8: Advanced Content Marketing

6
- Introduction to Inbound Marketing
- Understanding Content Marketing
- Generating Content Ideas For Business
- Effective Content Writing
- Content Promotion
- Assignment
Module 9: Introduction to Blogging

11
- What is Blogging ?
- Benefits of Blogging
- Types of Blogging
- Different Platforms for Blogging
- How to Make your Blog Interactive
- How to market Your Blog
- 5 Must Have in Your Blog
- What Not to do While Blogging
- How to Evaluate a Blog
- Options to Make Money from Your Blog
- Assignment
Module 10: Advanced Search Engine Optimization

10
- Introduction to Webinar Tools
- Adding a Website
- Search Appearance
- Search Traffic
- Google Index& Bing Index
- Crawl
- Website Seo Audit
- Penalty Analysis & Link Outreach
- Important Seo Updates
- Assignment
Module 11: Graphic Design For Business

6
- Graphic Design Fundamentals
- Definition
- Elements of graphic Designs
- Principles of graphic Designs
- Easy Tools for Graphic Designs
- Assignment
Module 12: Canva For Business

34
- Introduction to Canva
- Animated Social Media
- Presentation
- Poster
- Blog Banner
- Instagram Post
- Trifold Brochure
- Email Header
- Etsy Shop Cover
- Certificate
- Social Media
- Facebook Cover
- Flyer
- Facebook Post
- Twitter Post
- Pinterest Post
- Tumblr Graphic
- Letter Head
- Magazine Cover
- Info-graphic
- Logo
- YoutubeThumnail
- Youtube Channel Art
- Twitter Header
- Twitch Banner
- Invitation
- Facebook Ad
- Wide Skycrapper Ad
- Large Rectangle Ad
- LeaderBoard Ad
- Instagram Story
- Facebook story
- Event Ticket
- Assignment
Module 13: Coreldraw for Graphic Design

16
- Introduction
- The welcome Screen
- The Interface
- Getting Started with Coreldraw
- Workspace
- The ToolBox
- Understanding Color
- Working With Objects
- Working With Fonts
- Working With Bitmaps
- Part 2:- Exploring the Curves
- Node Editing Enchancements
- Image to Vector
- More Text Editing
- Desktop Publishing
- Assignments
Module 14: Photoshop For Graphic Design

17
- Introduction
- Basics
- Layers
- Drawing
- Transformations
- Selections
- Masking
- Smart Objects
- Adjustment Layers
- Retouching
- Bridge and camera Raw
- Type
- Save and Export
- Workflow
- New features in CC 2018
- New Features in CC 2019
- Assignment
Module 15: Advanced Email Marketing

11
- Course Introduction
- Introduction to Advanced Email Marketing
- Write Better Subject Lines
- Develop Emails that Drive Results
- Optimize Your Email Content
- List Management Strategies
- Automating Your Emails
- Create Optimal Landing page
- Create an Email Campaign Checklist
- GDPR for Digital Marketers
- Assignment
Module 16: Lead Generation Foundations

9
- Set Business Objectives
- Entice Prospects
- Converts Prospects to Qualified Leads
- Transform leads to Custome
- Create a Positive Purchases Experience
- Exceed Customer Expectations
- Create Loyal Advocates
- Measure and Optimize
- Assignment
Module 17: Advanced Lead Generation

6
- Identifying Your leads and Defining Your Sales Funnel
- Developing Your Lead Generation Strategy
- Generation Leads With Inbound Marketing
- Target Your Approach With Outbound Marketing
- Measuring and Testing Your Lead Generation Programs
- Assignment
Module 18: Social Media Optimization For Business

11
- Introduction to Social Media
- Starting with the Basics – Beginners
- Your Social Media Strategy
- Getting Started With the social Networks
- The social Media Audit
- History of Social Media
- Social Media Content Marketing
- Facebook- What you need to know
- Twitter- What you need to Know
- Social Media Automation
- Assignment
Module 19: Social Media Marketing Strategy and Management

4
- Introduction
- Marketing on Social Media
- Before It Ends
- Assignment
Module 20: Online Advertising

7
- Introduction to Online Advertising
- PPC Advertising Networks
- CPV/PPC Advertising Networks
- Mutil Channel, Media buys and Displays Advertising
- Social Media Advertising Platforms and Mobile advertising Networks
- In-Text Advertising and Re- Marketing
- Assignment
Module 21: Introduction to Google Adwords

17
- What is Google Ads
- Where do Google Ads Shows up ?
- Creating and setting up our First Google Ads Account
- Structuring Your Ad Group like a professional
- How to Write Killer Ads In Google Ads!
- Setting up Your Adwords Billing
- Keywords in Depth- The Heartbeat of Your Account
- Account Structure- How to Structure Ads Group like a pro
- The Incredible Dynamics of the Adwords Action
- Expanding and Refining Your Campaign
- Negative Keywords- Your Greatest Ally
- Making Your Ads Unstoppable with Multiple Ad Extensions
- Re-marketing – Your Secret Weapon to Converting like a Boss
- Keeping Track of Profits with Conversion Tracking
- Profitable Bidding Strategies
- Using Adwords Scripts to Enhance Performance and Increase Optimization Speed
- Assignment
Module 22: Introduction to Facebook Ads Marketing

10
- Introduction to facebook Marketing
- Facebook Page
- Facebook Ads
- Facebook Pixel
- Types of Facebook Ads – In Depth Analysis
- Facebook Engagement
- Facebook Reporting & Insights
- Social Media Marketing
- Business Manager + How to start a Facebook Ad Agency ( Business)
- Assignment
Module 23: Introduction to Quora & Reddit Ads :- Driving Traffic & Increasing Sales

6
- Course Introduction
- Difference Between Quora&Reddit
- Exercise :- Finding the Perfect Customer
- Advertising On Quora
- Advertising on Reddit
- Assignment
Module 24: Introduction to Twitter Ads

4
- Learn about the Twitter Network and Build Your Twitter Ads Infrastructure
- Hands on Training : Lets Launch Twitter Advertisement Together
- Let’s Build Your Re-targeting and Campaign Analytics Skills
- Assignment
Module 25: Introduction to LinkedIn

8
- Welcome to LinkedIn
- Developing a Strategic Plan for LinkedIn Success
- Developing Your Profile to attract Maximum attention
- Understanding and Using the search functions with Filters,Operators and Hashtag
- How to We Articles and Posts to Yourself as An Expect
- Building Your Professionals Network
- Setting Up and managing Company pages , Showcase Pages And using the Slide-share
- Assignment
Module 26: Introduction to LinkedIn

4
- Welcome
- LinkedIn Basic Understanding
- Marketing and Ads Campaigns on LinkedIn
- Assignment
Module 27: Introduction to Instagram Marketing and Ads

18
- Introduction
- Setting Up Your Account
- Planning Your Content Strategy
- Laying the Groundwork
- Creating Your First Batch of Content
- Posting
- Setting Successful Habits
- Growth #1 Shoutouts
- Growth #2 Bots
- How to Make Money on Instagram
- Growing and Automating Content Production
- Using Stories to grow
- Instagram Ads
- Instagram Live
- Zombies
- Automated Outreach
- Competitors
- Assignments
Module 28: Introduction to Bing and Yahoo

10
- Introduction
- Getting Your Website Indexed
- Registering For Bing Ads
- Creating Your First Ad Campaign
- Math Behind a Successful Campaign
- Creating Small Ad Groups for reviews
- Setting up Conversion Trackers
- Getting Really Creative with your Keywords
- Refining Your PPC campaigns
- Assignment
Module 29: Introduction to Network Ads/Publisher Ads

5
- What are Network Ads
- Channels of Network Ads
- Creating Network Ads
- Benefits & Drawbacks of Network Ads
- Assignment
Module 30: Introduction to Conversion Rate Optimization

10
- Introduction
- Optimization Research
- Setting Up Test Ideas and Hypotheses
- Prioritize
- Setting up an A/b Test
- Testing
- Analyze the Test
- Reporting & Documentation
- Finalize the Test
- Assignment
Module 31: Introduction to Adsense

10
- What is Adsense
- Domain Name
- Selecting Your Niche
- Viral Content Style
- How to Split Your Content in Multiple Pages
- Monetize Your Traffic With Google Adsense
- Monetize Your Traffic Native Ads
- Content Ad Placement
- Track Your Progress
- Assignment
Module 32: Introduction to Google Analytics

10
- What is Google Analytics
- Google Analytics Admin Section
- Using Google Analytics Reports
- Audience Report walk-through
- Report Walk-through
- Acquisition Report Walk-through
- Behavior Report Walk-through
- Custom Report Walk-through
- Wrap Up
- Assignment
Module 33: Introduction to Advanced Web Analytics

5
- Campaign Tracking in Google Analytics
- Tools for Deeper Analysis
- Beyond Basic Tracking
- More Tools
- Assignment
Module 34: Introduction to Growth Hacking

9
- Origin Of Growth Hacking
- What is Growth Hacking
- Who is Growth Hacking
- Benefits of Growth Hacker
- What Growth Hacking Funnel ?
- 5 Stages of Growth Funnel
- A/B Testing & Case Studies
- Growth Hacking Tools
- Assignment
Module 35: Video Marketing Fundamentals

6
- Why to Create Videos
- Different Types of Videos
- Essential Elements of Videos
- How to Promote Videos
- The 10 Types of Videos that can help you Grow your Business & How to Make them
- Assignment
Module 36: Video Editing Software

3
- Filmora- A complete guide to Filmora
- Adobe Premiere CC – Complete Guide to Video Editing
- Assignment
Module 37: Introduction to Whiteboard

6
- Introduction
- Step One – Plan Your Video
- Step Two- Developing Your Scenes
- Step Three- Animating the Scenes
- Building The Video
- Assignment
Module 38: Video Advertising

7
- Introduction
- Adwords- Instream Ads
- Adwords – Creating Re-targeting List Based On Instream Ads
- Adwords – Bumper Ads
- FB- Creating Video Ads
- Analysis Video Ads Report
- Video Ads Case Study
Module 39: Google Display Network Advertising

5
- Introduction to Google Display Network
- Google Display Planner Tool
- Launching Display Campaign
- Optimize for Better Display Performance – Google Best Practices
- Assignment
Module 40: Re-marketing Ads- The Secret Weapon

6
- Understanding Re-marketing & Installing the Re-marketing Tag for Network On Website
- Creating Different Types of Re-Marketing With Adwords
- Launching Display and Video Marketing Campaigns
- Search Re-Marketing Ads(RLSA)
- Facebook Re-marketing Ads
- Assignment
Module 41: Online Media Buying

3
- Online Media Targeting Options
- Managing Ad buying Campaign
- Assignment
Module 42: Introduction to Quora Marketing

7
- What is Quora
- Why Quora as a Marketing Channel
- Setting up Your Quora Profile
- Using Questions & Answers To build Brand
- How to get Leads from Quora
- Quora Analytics
- Assignments
Module 43: Mobile Marketing

6
- Introduction to Mobile Marketing
- Mobile Marketing & Advertising
- The Mobile Landscape
- Whatsapp/Sms Marketing
- Assignment
- Planning & Design
Module 44: Introduction to Dropshipping

15
- Introduction
- Introduction to Shopify/Ali Express Drop-shipping
- Introduction to Amazon/Ebay Drop-shipping
- Introduction to Paytm Drop-shipping
- Building Out Your Shopify Store
- Adding Products from Ali-Express
- Understanding Your Target Audience
- Now its get Exciting time to build a real Business
- Driving Traffic to Your Store
- Re-targeting
- Order Fulfillment
- Adding Credibility
- House-keeping
- Building A niche Store-towards a 50k+year business
- Assignment
Module 45: Introduction to Affiliate Marketing

7
- Introduction to Marketing
- Getting Started With Amazon Affiliate Network
- Different Channels of Affiliate Marketing
- Affiliate Marketing With WordPress
- Affiliate Marketing through Email Marketing
- Calculating Profit
- Assignment
Module 46: Introduction to Shopping Ads

5
- What are Shopping Ads
- Google Merchant Center
- Creating An Account
- Started With Stopping Ads
- Conversion Ratio
Module 47: Online Money Making

4
- Overview- Different Options to Generate Money Online
- How to Search your Niche
- Start With Your First Client
- Assignment
Module 48: Selling Digital Marketing Services

7
- How to Improve Your Personal Skill Profile
- Key Services We Can offer to clients
- Understanding Different Types of Clients
- How to find Project Online
- Few Sample Proposals
- Approaching Client to Grab Project
- Reporting
Module 49: Selling Product on E-Commerce Website

5
- Amazon Selling Center
- Flipkart Selling Center
- paytm Selling Center
- Paytm Selling Center
- Assignment
Module 50: Digital Marketing Interview Preparation

4
- Careers Option in Digital Marketing
- Step Approach For Job Preparation
- Be ready
- Interview Practice

Advanced Digital Marketing Course

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Module 1: Introduction To Marketing

Module 2: Introduction To Digital Marketing

Module 3: Getting Started With Website

Module 4: Starting With WordPress

Module 5: Introduction Search Engine Optimization

Module 6: Introduction to Local Seo

Module 7: Working With Seo

Module 8: Advanced Content Marketing

Module 9: Introduction to Blogging

Module 10: Advanced Search Engine Optimization

Module 11: Graphic Design For Business

Module 12: Canva For Business

Module 13: Coreldraw for Graphic Design

Module 14: Photoshop For Graphic Design

Module 15: Advanced Email Marketing

Module 16: Lead Generation Foundations

Module 17: Advanced Lead Generation

Module 18: Social Media Optimization For Business

Module 19: Social Media Marketing Strategy and Management

Module 20: Online Advertising

Module 21: Introduction to Google Adwords

Module 22: Introduction to Facebook Ads Marketing

Module 23: Introduction to Quora & Reddit Ads :- Driving Traffic & Increasing Sales

Module 24: Introduction to Twitter Ads

Module 25: Introduction to LinkedIn

Module 26: Introduction to LinkedIn

Module 27: Introduction to Instagram Marketing and Ads

Module 28: Introduction to Bing and Yahoo

Module 29: Introduction to Network Ads/Publisher Ads

Module 30: Introduction to Conversion Rate Optimization

Module 31: Introduction to Adsense

Module 32: Introduction to Google Analytics

Module 33: Introduction to Advanced Web Analytics

Module 34: Introduction to Growth Hacking

Module 35: Video Marketing Fundamentals

Module 36: Video Editing Software

Module 37: Introduction to Whiteboard

Module 38: Video Advertising

Module 39: Google Display Network Advertising

Module 40: Re-marketing Ads- The Secret Weapon

Module 41: Online Media Buying

Module 42: Introduction to Quora Marketing

Module 43: Mobile Marketing

Module 44: Introduction to Dropshipping

Module 45: Introduction to Affiliate Marketing

Module 46: Introduction to Shopping Ads

Module 47: Online Money Making

Module 48: Selling Digital Marketing Services

Module 49: Selling Product on E-Commerce Website

Module 50: Digital Marketing Interview Preparation

Advanced Digital Marketing Course