Module 1: Introduction To Marketing
- Basics of Marketing & Branding
- Understanding Marketing Mix
- B2B Vs B2C Marketing
- What is branding ?
- How to do Online Market Research
- Assignment
Module 2: Introduction To Digital Marketing
- What is Digital Marketing ?
- Importance of Online Marketing
- Different Online Marketing Channels
- What We will Cover
- Different traffic Acquisition Channel
- Importance of each Channel’s
- Nature of Digital Campaigns
- How to Choose a Right Digital Campaigns
- Assignment
Module 3: Getting Started With Website
- Introduction of Various Types Of Websites
- Introduction of Key Terms
- What is Domain &Hosting ?
- Buying Domain & Hosting
- Interlinking Domain & Hosting Service
- Understand Cpanel
- Understand File & Folder System in Servers
- Configuring WordPress basics
- What is File Manager
- What is My Sql
- Install WordPress Website
- Assignment
Module 4: Starting With WordPress
- Introduction to Structure of WordPress
- What is WordPress?
- Management and Customization of WordPress
- Management and Customization of Plugins
- WordPress Setting
- SQL General Setting
- Writing Setting
- Reading Setting
- Discussion Setting
- Media Setting
- Permalink Setting
- Plugin Setting
- Add Category , Edit category , Delete Category
- Blog Post Setting
- What are Pages ? Setting of pages.
- What are Tags? Importance of Tags
- Comment Setting
- Introduction of Appearance setting- Theme, management ,customize theme, widget Management & background
- Advanced Database Management
- Advanced Role Management
- Starting With Static Website
- Starting With E-Commerce Website
- Starting With Business Directories , Dynamic Website , Classified Website , Job Portals
- What are Payment Gateways & Integration of Payment Gateway
- How to Create Mobile Application
- Concept of Child Theme & Demo Theme
- Assignment
Module 5: Introduction Search Engine Optimization
- What is Seo
- What are Keywords?
- Content Optimization for Search Engine
- HTML Optimization
- OFF Page Optimization
- Assignment
Module 6: Introduction to Local Seo
- What is Local Seo?
- Google’s Local ‘Snack Pack’ Vs Organic Results
- Local Keywords Research
- Brainstorm Your Sil’s
- Google My Business , Bing Places and Apply Map Listings
- Local Citations(NAP)
- On-Page Seo For Local Search
- Link Building ( for Local Sites)
- Ongoing Activities
- Assignment
Module 7: Working With Seo
- Doing On-Page Seo on WordPress & HTML Website
- Learning Snippets , Breadcrumbs , Content Correction etc
- Doing OFF-Page Seo of Particular Niche
- Doing Local Seo
- Doing Google News Seo
- Doing Video Seo
- Assignment
Module 8: Advanced Content Marketing
- Introduction to Inbound Marketing
- Understanding Content Marketing
- Generating Content Ideas For Business
- Effective Content Writing
- Content Promotion
- Assignment
Module 9: Introduction to Blogging
- What is Blogging ?
- Benefits of Blogging
- Types of Blogging
- Different Platforms for Blogging
- How to Make your Blog Interactive
- How to market Your Blog
- 5 Must Have in Your Blog
- What Not to do While Blogging
- How to Evaluate a Blog
- Options to Make Money from Your Blog
- Assignment
Module 10: Advanced Search Engine Optimization
- Introduction to Webinar Tools
- Adding a Website
- Search Appearance
- Search Traffic
- Google Index& Bing Index
- Crawl
- Website Seo Audit
- Penalty Analysis & Link Outreach
- Important Seo Updates
- Assignment
Module 11: Graphic Design For Business
- Graphic Design Fundamentals
- Definition
- Elements of graphic Designs
- Principles of graphic Designs
- Easy Tools for Graphic Designs
- Assignment
Module 12: Canva For Business
- Introduction to Canva
- Animated Social Media
- Presentation
- Poster
- Blog Banner
- Instagram Post
- Trifold Brochure
- Email Header
- Etsy Shop Cover
- Certificate
- Social Media
- Facebook Cover
- Flyer
- Facebook Post
- Twitter Post
- Pinterest Post
- Tumblr Graphic
- Letter Head
- Magazine Cover
- Info-graphic
- Logo
- YoutubeThumnail
- Youtube Channel Art
- Twitter Header
- Twitch Banner
- Invitation
- Facebook Ad
- Wide Skycrapper Ad
- Large Rectangle Ad
- LeaderBoard Ad
- Instagram Story
- Facebook story
- Event Ticket
- Assignment
Module 13: Coreldraw for Graphic Design
- Introduction
- The welcome Screen
- The Interface
- Getting Started with Coreldraw
- Workspace
- The ToolBox
- Understanding Color
- Working With Objects
- Working With Fonts
- Working With Bitmaps
- Part 2:- Exploring the Curves
- Node Editing Enchancements
- Image to Vector
- More Text Editing
- Desktop Publishing
- Assignments
Module 14: Photoshop For Graphic Design
- Introduction
- Basics
- Layers
- Drawing
- Transformations
- Selections
- Masking
- Smart Objects
- Adjustment Layers
- Retouching
- Bridge and camera Raw
- Type
- Save and Export
- Workflow
- New features in CC 2018
- New Features in CC 2019
- Assignment
Module 15: Advanced Email Marketing
- Course Introduction
- Introduction to Advanced Email Marketing
- Write Better Subject Lines
- Develop Emails that Drive Results
- Optimize Your Email Content
- List Management Strategies
- Automating Your Emails
- Create Optimal Landing page
- Create an Email Campaign Checklist
- GDPR for Digital Marketers
- Assignment
Module 16: Lead Generation Foundations
- Set Business Objectives
- Entice Prospects
- Converts Prospects to Qualified Leads
- Transform leads to Custome
- Create a Positive Purchases Experience
- Exceed Customer Expectations
- Create Loyal Advocates
- Measure and Optimize
- Assignment
Module 17: Advanced Lead Generation
- Identifying Your leads and Defining Your Sales Funnel
- Developing Your Lead Generation Strategy
- Generation Leads With Inbound Marketing
- Target Your Approach With Outbound Marketing
- Measuring and Testing Your Lead Generation Programs
- Assignment
Module 18: Social Media Optimization For Business
- Introduction to Social Media
- Starting with the Basics – Beginners
- Your Social Media Strategy
- Getting Started With the social Networks
- The social Media Audit
- History of Social Media
- Social Media Content Marketing
- Facebook- What you need to know
- Twitter- What you need to Know
- Social Media Automation
- Assignment
Module 19: Social Media Marketing Strategy and Management
- Introduction
- Marketing on Social Media
- Before It Ends
- Assignment
Module 20: Online Advertising
- Introduction to Online Advertising
- PPC Advertising Networks
- CPV/PPC Advertising Networks
- Mutil Channel, Media buys and Displays Advertising
- Social Media Advertising Platforms and Mobile advertising Networks
- In-Text Advertising and Re- Marketing
- Assignment
Module 21: Introduction to Google Adwords
- What is Google Ads
- Where do Google Ads Shows up ?
- Creating and setting up our First Google Ads Account
- Structuring Your Ad Group like a professional
- How to Write Killer Ads In Google Ads!
- Setting up Your Adwords Billing
- Keywords in Depth- The Heartbeat of Your Account
- Account Structure- How to Structure Ads Group like a pro
- The Incredible Dynamics of the Adwords Action
- Expanding and Refining Your Campaign
- Negative Keywords- Your Greatest Ally
- Making Your Ads Unstoppable with Multiple Ad Extensions
- Re-marketing – Your Secret Weapon to Converting like a Boss
- Keeping Track of Profits with Conversion Tracking
- Profitable Bidding Strategies
- Using Adwords Scripts to Enhance Performance and Increase Optimization Speed
- Assignment
Module 22: Introduction to Facebook Ads Marketing
- Introduction to facebook Marketing
- Facebook Page
- Facebook Ads
- Facebook Pixel
- Types of Facebook Ads – In Depth Analysis
- Facebook Engagement
- Facebook Reporting & Insights
- Social Media Marketing
- Business Manager + How to start a Facebook Ad Agency ( Business)
- Assignment
Module 23: Introduction to Quora & Reddit Ads :- Driving Traffic & Increasing Sales
- Course Introduction
- Difference Between Quora&Reddit
- Exercise :- Finding the Perfect Customer
- Advertising On Quora
- Advertising on Reddit
- Assignment
Module 24: Introduction to Twitter Ads
- Learn about the Twitter Network and Build Your Twitter Ads Infrastructure
- Hands on Training : Lets Launch Twitter Advertisement Together
- Let’s Build Your Re-targeting and Campaign Analytics Skills
- Assignment
Module 25: Introduction to LinkedIn
- Welcome to LinkedIn
- Developing a Strategic Plan for LinkedIn Success
- Developing Your Profile to attract Maximum attention
- Understanding and Using the search functions with Filters,Operators and Hashtag
- How to We Articles and Posts to Yourself as An Expect
- Building Your Professionals Network
- Setting Up and managing Company pages , Showcase Pages And using the Slide-share
- Assignment
Module 26: Introduction to LinkedIn
- Welcome
- LinkedIn Basic Understanding
- Marketing and Ads Campaigns on LinkedIn
- Assignment
Module 27: Introduction to Instagram Marketing and Ads
- Introduction
- Setting Up Your Account
- Planning Your Content Strategy
- Laying the Groundwork
- Creating Your First Batch of Content
- Posting
- Setting Successful Habits
- Growth #1 Shoutouts
- Growth #2 Bots
- How to Make Money on Instagram
- Growing and Automating Content Production
- Using Stories to grow
- Instagram Ads
- Instagram Live
- Zombies
- Automated Outreach
- Competitors
- Assignments
Module 28: Introduction to Bing and Yahoo
- Introduction
- Getting Your Website Indexed
- Registering For Bing Ads
- Creating Your First Ad Campaign
- Math Behind a Successful Campaign
- Creating Small Ad Groups for reviews
- Setting up Conversion Trackers
- Getting Really Creative with your Keywords
- Refining Your PPC campaigns
- Assignment
Module 29: Introduction to Network Ads/Publisher Ads
- What are Network Ads
- Channels of Network Ads
- Creating Network Ads
- Benefits & Drawbacks of Network Ads
- Assignment
Module 30: Introduction to Conversion Rate Optimization
- Introduction
- Optimization Research
- Setting Up Test Ideas and Hypotheses
- Prioritize
- Setting up an A/b Test
- Testing
- Analyze the Test
- Reporting & Documentation
- Finalize the Test
- Assignment
Module 31: Introduction to Adsense
- What is Adsense
- Domain Name
- Selecting Your Niche
- Viral Content Style
- How to Split Your Content in Multiple Pages
- Monetize Your Traffic With Google Adsense
- Monetize Your Traffic Native Ads
- Content Ad Placement
- Track Your Progress
- Assignment
Module 32: Introduction to Google Analytics
- What is Google Analytics
- Google Analytics Admin Section
- Using Google Analytics Reports
- Audience Report walk-through
- Report Walk-through
- Acquisition Report Walk-through
- Behavior Report Walk-through
- Custom Report Walk-through
- Wrap Up
- Assignment
Module 33: Introduction to Advanced Web Analytics
- Campaign Tracking in Google Analytics
- Tools for Deeper Analysis
- Beyond Basic Tracking
- More Tools
- Assignment
Module 34: Introduction to Growth Hacking
- Origin Of Growth Hacking
- What is Growth Hacking
- Who is Growth Hacking
- Benefits of Growth Hacker
- What Growth Hacking Funnel ?
- 5 Stages of Growth Funnel
- A/B Testing & Case Studies
- Growth Hacking Tools
- Assignment
Module 35: Video Marketing Fundamentals
- Why to Create Videos
- Different Types of Videos
- Essential Elements of Videos
- How to Promote Videos
- The 10 Types of Videos that can help you Grow your Business & How to Make them
- Assignment
Module 36: Video Editing Software
- Filmora- A complete guide to Filmora
- Adobe Premiere CC – Complete Guide to Video Editing
- Assignment
Module 37: Introduction to Whiteboard
- Introduction
- Step One – Plan Your Video
- Step Two- Developing Your Scenes
- Step Three- Animating the Scenes
- Building The Video
- Assignment
Module 38: Video Advertising
- Introduction
- Adwords- Instream Ads
- Adwords – Creating Re-targeting List Based On Instream Ads
- Adwords – Bumper Ads
- FB- Creating Video Ads
- Analysis Video Ads Report
- Video Ads Case Study
Module 39: Google Display Network Advertising
- Introduction to Google Display Network
- Google Display Planner Tool
- Launching Display Campaign
- Optimize for Better Display Performance – Google Best Practices
- Assignment
Module 40: Re-marketing Ads- The Secret Weapon
- Understanding Re-marketing & Installing the Re-marketing Tag for Network On Website
- Creating Different Types of Re-Marketing With Adwords
- Launching Display and Video Marketing Campaigns
- Search Re-Marketing Ads(RLSA)
- Facebook Re-marketing Ads
- Assignment
Module 41: Online Media Buying
- Online Media Targeting Options
- Managing Ad buying Campaign
- Assignment
Module 42: Introduction to Quora Marketing
- What is Quora
- Why Quora as a Marketing Channel
- Setting up Your Quora Profile
- Using Questions & Answers To build Brand
- How to get Leads from Quora
- Quora Analytics
- Assignments
Module 43: Mobile Marketing
- Introduction to Mobile Marketing
- Mobile Marketing & Advertising
- The Mobile Landscape
- Whatsapp/Sms Marketing
- Assignment
- Planning & Design
Module 44: Introduction to Dropshipping
- Introduction
- Introduction to Shopify/Ali Express Drop-shipping
- Introduction to Amazon/Ebay Drop-shipping
- Introduction to Paytm Drop-shipping
- Building Out Your Shopify Store
- Adding Products from Ali-Express
- Understanding Your Target Audience
- Now its get Exciting time to build a real Business
- Driving Traffic to Your Store
- Re-targeting
- Order Fulfillment
- Adding Credibility
- House-keeping
- Building A niche Store-towards a 50k+year business
- Assignment
Module 45: Introduction to Affiliate Marketing
- Introduction to Marketing
- Getting Started With Amazon Affiliate Network
- Different Channels of Affiliate Marketing
- Affiliate Marketing With WordPress
- Affiliate Marketing through Email Marketing
- Calculating Profit
- Assignment
Module 46: Introduction to Shopping Ads
- What are Shopping Ads
- Google Merchant Center
- Creating An Account
- Started With Stopping Ads
- Conversion Ratio
Module 47: Online Money Making
- Overview- Different Options to Generate Money Online
- How to Search your Niche
- Start With Your First Client
- Assignment
Module 48: Selling Digital Marketing Services
- How to Improve Your Personal Skill Profile
- Key Services We Can offer to clients
- Understanding Different Types of Clients
- How to find Project Online
- Few Sample Proposals
- Approaching Client to Grab Project
- Reporting
Module 49: Selling Product on E-Commerce Website
- Amazon Selling Center
- Flipkart Selling Center
- paytm Selling Center
- Paytm Selling Center
- Assignment
Module 50: Digital Marketing Interview Preparation
- Careers Option in Digital Marketing
- Step Approach For Job Preparation
- Be ready
- Interview Practice

Advanced Digital Marketing Course

This content is protected, please login and enroll course to view this content!

Prev Building Out Your Shopify Store

Next Understanding Your Target Audience

Sign up for our newsletter

[mc4wp_form id="381"]

Explore

Home

About Us

Courses

Blog

Clients

Become a Teacher

Contact

About Mastercoach

'Make you career landscape more captivating with our Certification Course's '

Email : info@mastercoach.in

Help Content

Join Us

Contact Mastercoach

What'sapp : 91-7054058888

Call us on : 91-7054058888

Email : info@mastercoach.in

Terms

Module 1: Introduction To Marketing

Module 2: Introduction To Digital Marketing

Module 3: Getting Started With Website

Module 4: Starting With WordPress

Module 5: Introduction Search Engine Optimization

Module 6: Introduction to Local Seo

Module 7: Working With Seo

Module 8: Advanced Content Marketing

Module 9: Introduction to Blogging

Module 10: Advanced Search Engine Optimization

Module 11: Graphic Design For Business

Module 12: Canva For Business

Module 13: Coreldraw for Graphic Design

Module 14: Photoshop For Graphic Design

Module 15: Advanced Email Marketing

Module 16: Lead Generation Foundations

Module 17: Advanced Lead Generation

Module 18: Social Media Optimization For Business

Module 19: Social Media Marketing Strategy and Management

Module 20: Online Advertising

Module 21: Introduction to Google Adwords

Module 22: Introduction to Facebook Ads Marketing

Module 23: Introduction to Quora & Reddit Ads :- Driving Traffic & Increasing Sales

Module 24: Introduction to Twitter Ads

Module 25: Introduction to LinkedIn

Module 26: Introduction to LinkedIn

Module 27: Introduction to Instagram Marketing and Ads

Module 28: Introduction to Bing and Yahoo

Module 29: Introduction to Network Ads/Publisher Ads

Module 30: Introduction to Conversion Rate Optimization

Module 31: Introduction to Adsense

Module 32: Introduction to Google Analytics

Module 33: Introduction to Advanced Web Analytics

Module 34: Introduction to Growth Hacking

Module 35: Video Marketing Fundamentals

Module 36: Video Editing Software

Module 37: Introduction to Whiteboard

Module 38: Video Advertising

Module 39: Google Display Network Advertising

Module 40: Re-marketing Ads- The Secret Weapon

Module 41: Online Media Buying

Module 42: Introduction to Quora Marketing

Module 43: Mobile Marketing

Module 44: Introduction to Dropshipping

Module 45: Introduction to Affiliate Marketing

Module 46: Introduction to Shopping Ads

Module 47: Online Money Making

Module 48: Selling Digital Marketing Services

Module 49: Selling Product on E-Commerce Website

Module 50: Digital Marketing Interview Preparation

Advanced Digital Marketing Course

Leave A Reply Cancel reply

Sign up for our newsletter

Explore

Clients

About Mastercoach

Email : info@mastercoach.in

Contact Mastercoach

Email : info@mastercoach.in

Modal title