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Home / Course Category / Marketing / Advanced Digital Marketing Course / Advanced Digital Marketing Course
  • Module 1: Introduction To Marketing
    6
    • Basics of Marketing & Branding
    • Understanding Marketing Mix
    • B2B Vs B2C Marketing
    • What is branding ?
    • How to do Online Market Research
    • Assignment
  • Module 2: Introduction To Digital Marketing
    9
    • What is Digital Marketing ?
    • Importance of Online Marketing
    • Different Online Marketing Channels
    • What We will Cover
    • Different traffic Acquisition Channel
    • Importance of each Channel’s
    • Nature of Digital Campaigns
    • How to Choose a Right Digital Campaigns
    • Assignment
  • Module 3: Getting Started With Website
    12
    • Introduction of Various Types Of Websites
    • Introduction of Key Terms
    • What is Domain &Hosting ?
    • Buying Domain & Hosting
    • Interlinking Domain & Hosting Service
    • Understand Cpanel
    • Understand File & Folder System in Servers
    • Configuring WordPress basics
    • What is File Manager
    • What is My Sql
    • Install WordPress Website
    • Assignment
  • Module 4: Starting With WordPress
    27
    • Introduction to Structure of WordPress
    • What is WordPress?
    • Management and Customization of WordPress
    • Management and Customization of Plugins
    • WordPress Setting
    • SQL General Setting
    • Writing Setting
    • Reading Setting
    • Discussion Setting
    • Media Setting
    • Permalink Setting
    • Plugin Setting
    • Add Category , Edit category , Delete Category
    • Blog Post Setting
    • What are Pages ? Setting of pages.
    • What are Tags? Importance of Tags
    • Comment Setting
    • Introduction of Appearance setting- Theme, management ,customize theme, widget Management & background
    • Advanced Database Management
    • Advanced Role Management
    • Starting With Static Website
    • Starting With E-Commerce Website
    • Starting With Business Directories , Dynamic Website , Classified Website , Job Portals
    • What are Payment Gateways & Integration of Payment Gateway
    • How to Create Mobile Application
    • Concept of Child Theme & Demo Theme
    • Assignment
  • Module 5: Introduction Search Engine Optimization
    6
    • What is Seo
    • What are Keywords?
    • Content Optimization for Search Engine
    • HTML Optimization
    • OFF Page Optimization
    • Assignment
  • Module 6: Introduction to Local Seo
    10
    • What is Local Seo?
    • Google’s Local ‘Snack Pack’ Vs Organic Results
    • Local Keywords Research
    • Brainstorm Your Sil’s
    • Google My Business , Bing Places and Apply Map Listings
    • Local Citations(NAP)
    • On-Page Seo For Local Search
    • Link Building ( for Local Sites)
    • Ongoing Activities
    • Assignment
  • Module 7: Working With Seo
    7
    • Doing On-Page Seo on WordPress & HTML Website
    • Learning Snippets , Breadcrumbs , Content Correction etc
    • Doing OFF-Page Seo of Particular Niche
    • Doing Local Seo
    • Doing Google News Seo
    • Doing Video Seo
    • Assignment
  • Module 8: Advanced Content Marketing
    6
    • Introduction to Inbound Marketing
    • Understanding Content Marketing
    • Generating Content Ideas For Business
    • Effective Content Writing
    • Content Promotion
    • Assignment
  • Module 9: Introduction to Blogging
    11
    • What is Blogging ?
    • Benefits of Blogging
    • Types of Blogging
    • Different Platforms for Blogging
    • How to Make your Blog Interactive
    • How to market Your Blog
    • 5 Must Have in Your Blog
    • What Not to do While Blogging
    • How to Evaluate a Blog
    • Options to Make Money from Your Blog
    • Assignment
  • Module 10: Advanced Search Engine Optimization
    10
    • Introduction to Webinar Tools
    • Adding a Website
    • Search Appearance
    • Search Traffic
    • Google Index& Bing Index
    • Crawl
    • Website Seo Audit
    • Penalty Analysis & Link Outreach
    • Important Seo Updates
    • Assignment
  • Module 11: Graphic Design For Business
    6
    • Graphic Design Fundamentals
    • Definition
    • Elements of graphic Designs
    • Principles of graphic Designs
    • Easy Tools for Graphic Designs
    • Assignment
  • Module 12: Canva For Business
    34
    • Introduction to Canva
    • Animated Social Media
    • Presentation
    • Poster
    • Blog Banner
    • Instagram Post
    • Trifold Brochure
    • Email Header
    • Etsy Shop Cover
    • Certificate
    • Social Media
    • Facebook Cover
    • Flyer
    • Facebook Post
    • Twitter Post
    • Pinterest Post
    • Tumblr Graphic
    • Letter Head
    • Magazine Cover
    • Info-graphic
    • Logo
    • YoutubeThumnail
    • Youtube Channel Art
    • Twitter Header
    • Twitch Banner
    • Invitation
    • Facebook Ad
    • Wide Skycrapper Ad
    • Large Rectangle Ad
    • LeaderBoard Ad
    • Instagram Story
    • Facebook story
    • Event Ticket
    • Assignment
  • Module 13: Coreldraw for Graphic Design
    16
    • Introduction
    • The welcome Screen
    • The Interface
    • Getting Started with Coreldraw
    • Workspace
    • The ToolBox
    • Understanding Color
    • Working With Objects
    • Working With Fonts
    • Working With Bitmaps
    • Part 2:- Exploring the Curves
    • Node Editing Enchancements
    • Image to Vector
    • More Text Editing
    • Desktop Publishing
    • Assignments
  • Module 14: Photoshop For Graphic Design
    17
    • Introduction
    • Basics
    • Layers
    • Drawing
    • Transformations
    • Selections
    • Masking
    • Smart Objects
    • Adjustment Layers
    • Retouching
    • Bridge and camera Raw
    • Type
    • Save and Export
    • Workflow
    • New features in CC 2018
    • New Features in CC 2019
    • Assignment
  • Module 15: Advanced Email Marketing
    11
    • Course Introduction
    • Introduction to Advanced Email Marketing
    • Write Better Subject Lines
    • Develop Emails that Drive Results
    • Optimize Your Email Content
    • List Management Strategies
    • Automating Your Emails
    • Create Optimal Landing page
    • Create an Email Campaign Checklist
    • GDPR for Digital Marketers
    • Assignment
  • Module 16: Lead Generation Foundations
    9
    • Set Business Objectives
    • Entice Prospects
    • Converts Prospects to Qualified Leads
    • Transform leads to Custome
    • Create a Positive Purchases Experience
    • Exceed Customer Expectations
    • Create Loyal Advocates
    • Measure and Optimize
    • Assignment
  • Module 17: Advanced Lead Generation
    6
    • Identifying Your leads and Defining Your Sales Funnel
    • Developing Your Lead Generation Strategy
    • Generation Leads With Inbound Marketing
    • Target Your Approach With Outbound Marketing
    • Measuring and Testing Your Lead Generation Programs
    • Assignment
  • Module 18: Social Media Optimization For Business
    11
    • Introduction to Social Media
    • Starting with the Basics – Beginners
    • Your Social Media Strategy
    • Getting Started With the social Networks
    • The social Media Audit
    • History of Social Media
    • Social Media Content Marketing
    • Facebook- What you need to know
    • Twitter- What you need to Know
    • Social Media Automation
    • Assignment
  • Module 19: Social Media Marketing Strategy and Management
    4
    • Introduction
    • Marketing on Social Media
    • Before It Ends
    • Assignment
  • Module 20: Online Advertising
    7
    • Introduction to Online Advertising
    • PPC Advertising Networks
    • CPV/PPC Advertising Networks
    • Mutil Channel, Media buys and Displays Advertising
    • Social Media Advertising Platforms and Mobile advertising Networks
    • In-Text Advertising and Re- Marketing
    • Assignment
  • Module 21: Introduction to Google Adwords
    17
    • What is Google Ads
    • Where do Google Ads Shows up ?
    • Creating and setting up our First Google Ads Account
    • Structuring Your Ad Group like a professional
    • How to Write Killer Ads In Google Ads!
    • Setting up Your Adwords Billing
    • Keywords in Depth- The Heartbeat of Your Account
    • Account Structure- How to Structure Ads Group like a pro
    • The Incredible Dynamics of the Adwords Action
    • Expanding and Refining Your Campaign
    • Negative Keywords- Your Greatest Ally
    • Making Your Ads Unstoppable with Multiple Ad Extensions
    • Re-marketing – Your Secret Weapon to Converting like a Boss
    • Keeping Track of Profits with Conversion Tracking
    • Profitable Bidding Strategies
    • Using Adwords Scripts to Enhance Performance and Increase Optimization Speed
    • Assignment
  • Module 22: Introduction to Facebook Ads Marketing
    10
    • Introduction to facebook Marketing
    • Facebook Page
    • Facebook Ads
    • Facebook Pixel
    • Types of Facebook Ads – In Depth Analysis
    • Facebook Engagement
    • Facebook Reporting & Insights
    • Social Media Marketing
    • Business Manager + How to start a Facebook Ad Agency ( Business)
    • Assignment
  • Module 23: Introduction to Quora & Reddit Ads :- Driving Traffic & Increasing Sales
    6
    • Course Introduction
    • Difference Between Quora&Reddit
    • Exercise :- Finding the Perfect Customer
    • Advertising On Quora
    • Advertising on Reddit
    • Assignment
  • Module 24: Introduction to Twitter Ads
    4
    • Learn about the Twitter Network and Build Your Twitter Ads Infrastructure
    • Hands on Training : Lets Launch Twitter Advertisement Together
    • Let’s Build Your Re-targeting and Campaign Analytics Skills
    • Assignment
  • Module 25: Introduction to LinkedIn
    8
    • Welcome to LinkedIn
    • Developing a Strategic Plan for LinkedIn Success
    • Developing Your Profile to attract Maximum attention
    • Understanding and Using the search functions with Filters,Operators and Hashtag
    • How to We Articles and Posts to Yourself as An Expect
    • Building Your Professionals Network
    • Setting Up and managing Company pages , Showcase Pages And using the Slide-share
    • Assignment
  • Module 26: Introduction to LinkedIn
    4
    • Welcome
    • LinkedIn Basic Understanding
    • Marketing and Ads Campaigns on LinkedIn
    • Assignment
  • Module 27: Introduction to Instagram Marketing and Ads
    18
    • Introduction
    • Setting Up Your Account
    • Planning Your Content Strategy
    • Laying the Groundwork
    • Creating Your First Batch of Content
    • Posting
    • Setting Successful Habits
    • Growth #1 Shoutouts
    • Growth #2 Bots
    • How to Make Money on Instagram
    • Growing and Automating Content Production
    • Using Stories to grow
    • Instagram Ads
    • Instagram Live
    • Zombies
    • Automated Outreach
    • Competitors
    • Assignments
  • Module 28: Introduction to Bing and Yahoo
    10
    • Introduction
    • Getting Your Website Indexed
    • Registering For Bing Ads
    • Creating Your First Ad Campaign
    • Math Behind a Successful Campaign
    • Creating Small Ad Groups for reviews
    • Setting up Conversion Trackers
    • Getting Really Creative with your Keywords
    • Refining Your PPC campaigns
    • Assignment
  • Module 29: Introduction to Network Ads/Publisher Ads
    5
    • What are Network Ads
    • Channels of Network Ads
    • Creating Network Ads
    • Benefits & Drawbacks of Network Ads
    • Assignment
  • Module 30: Introduction to Conversion Rate Optimization
    10
    • Introduction
    • Optimization Research
    • Setting Up Test Ideas and Hypotheses
    • Prioritize
    • Setting up an A/b Test
    • Testing
    • Analyze the Test
    • Reporting & Documentation
    • Finalize the Test
    • Assignment
  • Module 31: Introduction to Adsense
    10
    • What is Adsense
    • Domain Name
    • Selecting Your Niche
    • Viral Content Style
    • How to Split Your Content in Multiple Pages
    • Monetize Your Traffic With Google Adsense
    • Monetize Your Traffic Native Ads
    • Content Ad Placement
    • Track Your Progress
    • Assignment
  • Module 32: Introduction to Google Analytics
    10
    • What is Google Analytics
    • Google Analytics Admin Section
    • Using Google Analytics Reports
    • Audience Report walk-through
    • Report Walk-through
    • Acquisition Report Walk-through
    • Behavior Report Walk-through
    • Custom Report Walk-through
    • Wrap Up
    • Assignment
  • Module 33: Introduction to Advanced Web Analytics
    5
    • Campaign Tracking in Google Analytics
    • Tools for Deeper Analysis
    • Beyond Basic Tracking
    • More Tools
    • Assignment
  • Module 34: Introduction to Growth Hacking
    9
    • Origin Of Growth Hacking
    • What is Growth Hacking
    • Who is Growth Hacking
    • Benefits of Growth Hacker
    • What Growth Hacking Funnel ?
    • 5 Stages of Growth Funnel
    • A/B Testing & Case Studies
    • Growth Hacking Tools
    • Assignment
  • Module 35: Video Marketing Fundamentals
    6
    • Why to Create Videos
    • Different Types of Videos
    • Essential Elements of Videos
    • How to Promote Videos
    • The 10 Types of Videos that can help you Grow your Business & How to Make them
    • Assignment
  • Module 36: Video Editing Software
    3
    • Filmora- A complete guide to Filmora
    • Adobe Premiere CC – Complete Guide to Video Editing
    • Assignment
  • Module 37: Introduction to Whiteboard
    6
    • Introduction
    • Step One – Plan Your Video
    • Step Two- Developing Your Scenes
    • Step Three- Animating the Scenes
    • Building The Video
    • Assignment
  • Module 38: Video Advertising
    7
    • Introduction
    • Adwords- Instream Ads
    • Adwords – Creating Re-targeting List Based On Instream Ads
    • Adwords – Bumper Ads
    • FB- Creating Video Ads
    • Analysis Video Ads Report
    • Video Ads Case Study
  • Module 39: Google Display Network Advertising
    5
    • Introduction to Google Display Network
    • Google Display Planner Tool
    • Launching Display Campaign
    • Optimize for Better Display Performance – Google Best Practices
    • Assignment
  • Module 40: Re-marketing Ads- The Secret Weapon
    6
    • Understanding Re-marketing & Installing the Re-marketing Tag for Network On Website
    • Creating Different Types of Re-Marketing With Adwords
    • Launching Display and Video Marketing Campaigns
    • Search Re-Marketing Ads(RLSA)
    • Facebook Re-marketing Ads
    • Assignment
  • Module 41: Online Media Buying
    3
    • Online Media Targeting Options
    • Managing Ad buying Campaign
    • Assignment
  • Module 42: Introduction to Quora Marketing
    7
    • What is Quora
    • Why Quora as a Marketing Channel
    • Setting up Your Quora Profile
    • Using Questions & Answers To build Brand
    • How to get Leads from Quora
    • Quora Analytics
    • Assignments
  • Module 43: Mobile Marketing
    6
    • Introduction to Mobile Marketing
    • Mobile Marketing & Advertising
    • The Mobile Landscape
    • Whatsapp/Sms Marketing
    • Assignment
    • Planning & Design
  • Module 44: Introduction to Dropshipping
    15
    • Introduction
    • Introduction to Shopify/Ali Express Drop-shipping
    • Introduction to Amazon/Ebay Drop-shipping
    • Introduction to Paytm Drop-shipping
    • Building Out Your Shopify Store
    • Adding Products from Ali-Express
    • Understanding Your Target Audience
    • Now its get Exciting time to build a real Business
    • Driving Traffic to Your Store
    • Re-targeting
    • Order Fulfillment
    • Adding Credibility
    • House-keeping
    • Building A niche Store-towards a 50k+year business
    • Assignment
  • Module 45: Introduction to Affiliate Marketing
    7
    • Introduction to Marketing
    • Getting Started With Amazon Affiliate Network
    • Different Channels of Affiliate Marketing
    • Affiliate Marketing With WordPress
    • Affiliate Marketing through Email Marketing
    • Calculating Profit
    • Assignment
  • Module 46: Introduction to Shopping Ads
    5
    • What are Shopping Ads
    • Google Merchant Center
    • Creating An Account
    • Started With Stopping Ads
    • Conversion Ratio
  • Module 47: Online Money Making
    4
    • Overview- Different Options to Generate Money Online
    • How to Search your Niche
    • Start With Your First Client
    • Assignment
  • Module 48: Selling Digital Marketing Services
    7
    • How to Improve Your Personal Skill Profile
    • Key Services We Can offer to clients
    • Understanding Different Types of Clients
    • How to find Project Online
    • Few Sample Proposals
    • Approaching Client to Grab Project
    • Reporting
  • Module 49: Selling Product on E-Commerce Website
    5
    • Amazon Selling Center
    • Flipkart Selling Center
    • paytm Selling Center
    • Paytm Selling Center
    • Assignment
  • Module 50: Digital Marketing Interview Preparation
    4
    • Careers Option in Digital Marketing
    • Step Approach For Job Preparation
    • Be ready
    • Interview Practice

Advanced Digital Marketing Course

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