Every website has a landing page and anybody can make one, but what makes sure that it gives you a good conversion rate? This post tells you just that- starting with how you can create a good landing page to proven tips & tricks that have been popular over the years.

Technically, a landing page is any page on your website upon which visitors can arrive, or “land”. There are many ways in which one can create an effective landing page, but the goal is the same in all cases- to get your visitors to go through the whole thing and to generate leads at the end of the day.

This guide is to help you create a page which serves its purpose well and to tell you some things no one tells you- so read on!

What is a landing page?

As you surf on the internet, you run into landing pages all the time.

It is simply a web page, set apart from the rest of your website, that you come to upon clicking an ad somewhere. It could very well be the homepage of a website too, or the page that follows a CTA (call-to-action) button.

To give you a better idea, the objective of a landing page is to convert visitors into leads. While there are many types of landing pages the intent the same- get more leads. These contain forms asking visitors for their contact information in exchange for something of value, otherwise known as an offer.

How to create a landing page?

Now that you know what these web pages are and what they are supposed to do, let’s get to the fun part- how you can create one for yourself! A good, persuasive landing page grabs the attention of your visitors and compels them to complete a conversion & that’s exactly what you want to do.

Step 1: Choose the right template

What you want to do first is make sure you’re using the right template for the service you want to provide. Keep it clean, simple and to-the-point because nobody wants to read across a cluttered mess of a page stating a thousand things. They want to know what they’re getting for whatever they’re putting in from their side, and they want to know it fast.

It might be a good idea to use a pre-made template for your landing page because it takes coding out of the picture and helps you keep your focus on what’s more important- creating a design that markets your end goal well.

Step 2: Design your content layout well

Do your research and know what you want your audience wants to see. You also need to prioritize your content, because information flow needs to go correctly from most important topics to comparatively less important headers.

At this point, make sure you have a killer headline to showcase your strengths. This is where everything begins- it catches attention, compels your audience and gets them hooked. What you need to keep in mind here is that it has to be short and concise, a maximum of 20 words. Also, it needs to use at least one power word and needs to describe your product well.

Step 3: Make an offer they can’t refuse

A good content copy would show exactly why the offer is something your visitor shouldn’t miss out on.

One most important driving force in todays’ time is money, without a doubt. That’s something you should start with. Tell your visitors why they should invest their time and money into your product. You also need to tell them why your deal is a better value for money than everyone else in the market doing the same thing.

This is also where good marketing comes into the picture. Having an impactful headline is great- but accompanying that with persuasive subheadings is even better!

Step 4: Add a personal touch to the page

If you have a great offer and have been marketing it well, you’ll likely be getting traffic from a number of different sources. Here, you want to try and personalize your landing page experience for different audiences.

A user that arrives at your landing page from a Facebook or Instagram post is quite different from a user that arrives at your landing page from a PPC ad and might be looking for different things. Make sure they see what they want to see, and customize it in such a way that it’s almost tailor-made for your visitor’s needs.

Step 5: Analyze page performance

The final milestone for a good landing page is performance testing. No good project can be called a success without a thorough amount of testing.

Once you have your landing page set up, don’t just let it sit there. Look at you analytics to see how it’s performing. Look at your web page’s heatmaps and scroll maps or even UX testing to see if there is any room for improvement.

Some good testing websites for seeing your website’s performance would be Ubersuggest, Klipfolio or WordStream’s Free Google AdWords Performance Grader.

Proven tips and tricks for generating leads

Now that you know what goes into the making of a good landing page, let’s get into what makes it better. These are some tried and tested tricks that you need to know for taking your website to the next level!

Have proof ready- use testimonials

We love to see proof for anything and everything before investing into it, so of course having social proofs to backup your claim would be your best bet!

92% of people read an online review before buying. 88% of those people trust peer reviews more than brand-sponsored messages.

Ubersuggest

Don’t overdo it- limit scrolling length

If people wanted to read a book, they’d do that instead of coming to your web page- so make sure you’re keeping it short and to-the-point.

Your readers will definitely scroll down to see what all they’ll be getting from your deal. The key here is to mention the main focus points in bold and end it there. Remember, it’s a landing page and not a business proposal.

Use pictures- high quality images do the trick

No one wants to see pixelated images in the era of HD. In fact, it’s better to not use images at all if you’re going to use low-definition ones.

A good quality image will do wonders for your page. Know that humans are visual beings and it’ll be easier for them to interpret and retain information provided by an image than by a textual proposal.

Another highlight here is that it is a better alternative to use an authentic picture instead of a stock image. 160 Driving academy conducted a study where they replaced the stock image on their website with the picture of an actual student of theirs and studied their website’s performance. Results? They pulled in over 161% more clicks and a 38% registration increase.

Needless to say: Make sure it is mobile-friendly

Of course, your landing page needs to be mobile friendly. If you’re getting visitors from your social media ads, know that most of them are seeing your ads on their phones and having a mobile phone incompatible website will take down your business.

 

Shorter forms always!

If you want your website to do well, try having as short of forms as possible. People don’t have the time and patience to fill out a form asking for lots of details. Moreover, you can always get these details later.

For the time being, keep your focus on getting the data that’s most important to you and leave everything for future proposals.

A good example would be Mastercoach, an online learning platform for digital marketing. The only things they are asking for is the person’s name and phone number. The third option is a drop-down, making it easier for their customer to select their area of interest.

Conclusion

Creating high performing landing pages can be very tricky, yes, but it is an art that comes easily with practice.

A high converting landing page is a place where all your efforts pay off. This is where visitors land, consumers buy, and you make money.

The tips and tricks mentioned here are very relevant for almost all areas and have been working wonders for years! So make sure you follow them and add tweaks wherever needed & you’re good to go!