15 Things Your Boss Wishes You Knew About Online Marketing. If your dream is to make a career in the digital marketing industry and you want to be in the good books of your boss, these are the “15 things” you will need inevitably. Your boss expects you to know them already.

Digital Marketing has gain popularity and has importance in building up any merchandise. As the boss is a person with more experience he is the one in command, it is important for a member of the digital marketing crew to know about SEO, SMO, Content Writing, Google My Business, Email Marketing, Branding, Promoting and Reaching Targets in order to perform according to the expectations of the boss.

Being aware of these points will help you in not only impressing the boss but also in making the business successful which will provide you monetary gain. 

15 Things Your Boss Wishes You Knew About Online Marketing

1. Audience’s perspective

How and what audience likes to see? It is very important to be imaginative enough to think from the perspective of the audience and present such content that will allure the audience and increases the rate of conversion of the potential customers.

2. Search Engine Optimization

SEARCH ENGINE OPTIMIZATION or SEO is the method of increasing the traffic of the website which means increasing the number of the viewers by utilising the non-paid search engine’s result. For optimizing the traffic, you need to work on the presentation of the website. Your boss expects you to know the kind of content and services and its quality that needs to be maintained. It is known as On Page SEO.

On Page SEO is not enough for the growth of the business. It is important to higher up the ranking of your page. How will you do that?   For this, your brand name needs to appear on more pages other sites should share your name and URL link. This is known as Off page SEO as it is something which doesn’t appear on you page but effects the ranking of your page. It will keep you in trend and save your site from becoming out-dated. So you are expected to be creative enough to come up with the strategies to optimize the traffic.

3. Social Media Optimization

Social media can be described as the backbone of the digital marketing. A strong strategy is must to optimize the social media. Optimizing social media enables you to hold a secure and strong presence on the web, drive more traffic, generate leads and improve the search engine ranking.  Social media platforms are the space where you can grab huge traffic. So come up with the ideas to create such social media ads which will draw the attention of the audience and can prove beneficial in conversion.

4. Content Writing

Content writing is an effective way for conveying the message to the viewers. Your boss expects you to create a content which will get the attention of the viewers. How will you do that? Using the key words, appropriate paragraph and sentence structure you can make your content interesting.

5. Google My Business

If you want to give visibility to your business and Google My Business provides you that facility. It can be described as local SEO and with the help of GMB you can bring your business to Google and it is important otherwise a business won’t be visible in search engine pages. It helps in getting discovered by the people who are looking for your business. How will you be able to benefit your business with the help of GMB? For this you need to write an impressive description for the business, have knowledge of ground base of GMB and how to utilize it. 

6. Email Marketing

Email marketing as the name suggests reaching to the customers by sending mails in bulk. It is a way to reach to a large number of potential customers in less time. So your boss expects you to reach out to the customers with the help of the mails which have a personal touch and make an offer the customers cannot ignore. Your mail should compel the recipient to visit your site.

7. Branding

Your boss expects you to work for creating a brand in the market. Brand- something unique, something which stands out and leaves a mark which has a USP. Your boss expects you to present the product as a brand to the audience. Only content will not be sufficient for that you need to have testimonies and the sites which support your claim. You need to come up with the ideas for such sources.

8. Promoting

Promotion plays a vital role in expansion of a brand. Your boss expects you to be creative enough and plan new strategy for effective promotion.

9. Utilizing the available resources

If you are working for a firm which is a new and still working on growth, you will be expected to utilize the limited resources and produce more result. Even if your firm is a big brand, you still will be expected to prepare the content which is nominal.

10. Reaching the target

Your website may succeed in getting audience, but your boss will expect you to identify the target audience and work on their conversion. For this you can send the audience feedback mail or questionnaire. Remember genuine customers will always take interest and respond.

11. Pay Per Click

Each time an Ad is clicked, the advertiser pays. Your boss will utilize this kind of marketing to utilize the budget and every single penny he is investing in the promotion campaign. You need to prepare striking content that will make the ad effective and bring your firm business.

12. Analysing the customer’s feedback

Digital marketing is a virtual platform where you are not interacting with the customers face to face but are trying to keep appearing in front of the eyes of the customers. Efforts are put into keep the customers bringing back. The customers will give you the business only when your product or services satisfy their needs and you work for solving their grievances. Your boss expects you to keep monitoring the feedback of the customers and accordingly help the brand in improving the product and services.

13. Work on Return on Investment

Your boss is investing hard earned money in running the entire firm which includes paying your salary. It is expected that you will also value their money. Hence, it is expected that you will make sure that high returns are gained from the investments which are made for the promotion and branding. For this, you need to plan how and where ads will be put. You need to make proper strategy and plan regarding the investment of the money and then estimate the outcome. After this calculation, you need to decide where you need to cut the cost and what will be wise and fruitful investments.

14. Connecting the brands with major influencers

On social media, influencers play a vital part in the promotions. They have already gained trust of the audience. Your boss expects you to be able to identify the influencer who will be suitable for the image of the brand and can help in making the brand popular among the masses.

15. Keep the business in front

Last but not the least, meet the need of the time, keep modifying your campaign and update it is something which is expected from you. Your boss wants you to know that it is expected that you will be aware when you need to design the campaign again to keep the ranking of the business up. 15 Things Your Boss Wishes You Knew About Online Marketing.

If you learn to perform well keeping in mind above mentioned key points, your boss will be happy with your performance and you will gain an irreplaceable stature in the firm.